Local Food Fest
CLIENT: Uber eats
AGENCY: HELLO SOCIAL
ART DIRECTION: MATT NGUYEN
ILLUSTRATION: MATT NGUYEN
Animation: Livio Maraniello, ANdrea Franco
Video Editing: Matt Nguyen
During the pandemic, Uber Eats wanted to find a way to celebrate the local restaurants that stayed open and continued to serve customers through Uber Eats. The client wanted to highlight their involvement with the communicate and show that they are beneficial to small businesses and try to undo the narrative that Uber Eats is another big corporation taking advantage of small business.
Through social media and the Uber Eats platform, we developed a 13 day digital food festival. Every day a different cuisine was given a discount on the Uber Eats platform and on social media, we developed a content series that would showcase the best of local restaurants in Sydney, Melbourne, Brisbane, Adelaide and Perth.
On this project I was responsible for the campaign branding and art direction and worked together with our animation team, production teams and videographers to bring the series to life.