Living with Covid - Character Library

Client: NSW Gov
Agency: Hello Social
Art direction: Matt Nguyen
Illustration: Matt Nguyen, Thy Mai, Mikayla Casey

Having worked with the NSW Gov COVID-19 Response team between 2020-21, the client asked us to create a library of assets they could use or ongoing COVID safety communications as the emergency response team was scaled back with reduced case numbers and lower risk.

With a team of illustrators, we developed a character library which needed to encompass six multicultural groups across a diverse range of age, gender and ability. In all of my work I strive for as much inclusion and diversity as possible. Also included are examples of illustrated applications and use of the characters in the library.